About

Hi, I’m Vilma Esquivel 

With over 30 years of experience across strategic planning, marketing, cultural management, and music therapy, I’ve found purpose in blending creativity with strategy to create meaningful impact. My journey has always been about using knowledge, art, and innovation to solve problems and improve lives. 

As the creator of the Positive Guitar Program, I’ve combined music education with therapeutic principles to promote personal growth and emotional well-being. I’ve also had the privilege of driving social change by advocating for policies like Panama’s Music Therapy Law, supporting cultural diplomacy, and building initiatives that foster community and resilience. 

I work with clients across sectors—NGOs, governments, and corporate entities—helping them find creative solutions, amplify their impact, and engage their communities. Whether it’s launching digital tools for UNICEF, developing cultural projects for the panamanian artist Patricia Vlieg, or coordinating initiatives like Panama’s Network of Orchestras and Choirs, my focus has always been on creating opportunities for connection and collaboration. 

If you feel drawn to work together or share ideas, I’m always open to connecting. Let’s find ways to create something meaningful.

My Journey

My career began in corporate strategy, but my true passion for driving meaningful change soon led me to collaborate with global organizations, NGOs, and government bodies on cultural projects aimed at celebrating identity and empowering communities.

A pivotal moment in my journey came when I pursued a master’s degree in International Relations and Peace Studies and relocated to Japan. During this time, I rekindled my passion for the classical guitar—a love I had set aside for years. This rediscovery proved transformative, inspiring me to develop The Positive Guitar Program. This unique initiative weaves together classical guitar, therapeutic techniques, peacebuilding principles, and mindfulness to foster emotional well-being, ignite creativity, and encourage self-discovery. By blending music with personal growth, the program offers a truly distinctive approach to nurturing the mind and spirit.

Today, my mission is to share the transformative power of music. Through The Positive Guitar, I help individuals see music not just as an art form, but as a powerful tool for growth, confidence, and connecting with their authentic selves.

For anyone seeking a second chance—in music or in life—I’m here to remind you that it’s never too late. The melody of growth and self-discovery is always within reach, waiting to be rediscovered.

Why I Do It

Music has a unique way of grounding us, offering mindfulness and connection when life feels overwhelming. Picking up my guitar after years apart became a way to reflect, focus, and reconnect with what matters most.

​The Positive Guitar Program is a transformative coaching experience that intertwines music, mindfulness, and creative exploration to foster personal growth and well-being. Designed for individuals seeking clarity, adaptability, and a deeper connection to themselves, this program utilizes the guitar not just as an instrument, but as a medium for self-discovery and empowerment.